Risk Hero.

Concept design created for a KPMG risk awareness campaign. The campaign was aimed at company employees with the objective to raise awareness to various potential risk management dangers the employees may face whilst also advising what actions they should take with a call-to-action.

I used the call-to-action as the main vehicle for the campaign, using the idea of inner heroes to empower this call-to-action and to then use this hero motif as the central theme.

The hero theme was then used to create a series of leading headlines which were expanded upon and supported with various marketing materials, including bespoke photography, illustration and a set of hero finger puppets to be used as a fun desk drop.