XLR8 Camp.

XLR8 is a youth school holiday programme that offer a range of activities for all ages, interests and abilities. The programme focusses on providing children with a safe environment to explore fun activities, learn new skills and make more friends.

I was approached by lead company Evolve about the idea for the programme and after a series of meetings came back to Evolve with the name XLR8 Camps and a brand identity for the project. We went on to develop this across a range of printed collateral, websites and also a set of illustrated characters which would appeal to the kids and act as a mascot for the project. This eventually got rolled into a range of merchandise like T-shirts, hoodies and posters and proved really popular with the kids. Which for me was the icing to this project.